Developed with dermatologists, CeraVe offers an ever-expanding line of skincare products that contain three essential ceramides and help to restore the skin’s natural protective barrier. The brand’s latest innovation, NEW Intensive Moisturizing Lotion for dry and very dry skin, is a fast-absorbing, rich lotion that provides instant, deep hydration in the skin surface layers and continuously hydrates to lock in moisture for immediate relief and lasting hydration. Formulated with 5% Hydro-Urea™, 3 essential ceramides, and MVE delivery technology, the intensive moisturizing lotion is pH-balanced and deeply hydrates very dry itchy skin.